At a strategic level, APDO’s core values can be summarised as:
Professionalism: Promoting high standards of practice, ethics, and accountability across the industry
Integrity: Encouraging honesty, trust, respect and a non-judgemental outlook in all client and member interactions
Confidentiality: Safeguarding client privacy and handling sensitive situations with discretion
Support and Community: Fostering a collaborative, welcoming and supportive network among members
Education and Development: Championing ongoing learning, skills development, and best practice
Inclusivity and Respect: Valuing diversity and treating all individuals with dignity and understanding
Advocacy: Raising awareness of the profession and positioning APDO as the authoritative voice in the field