In this talk, Cassandra will explore the deeper psychological mechanisms that drive compulsive accumulation including why some clients feel an overwhelming need to fill their homes with belongings, and why platforms like Temu and SHEIN have such a powerful hold.
This isn’t about a lack of discipline or simple clutter, it’s about emotional regulation, identity, and how modern retail platforms are engineered to exploit psychological vulnerabilities.
Cassandra explains the interplay between dopamine-driven reward loops, attachment dynamics, scarcity mindsets, and emotional voids that buying temporarily soothes and how this impacts the decluttering and organising work that professionals are doing.
Cassandra aim's to help organisers see beyond the clutter, understand the why beneath the behaviour, and respond with empathy and evidence-based insight.
