Marketing Team

Our marketing team work together to promote the work of APDO and our members to the public.

We wouldn’t be where we are today without the dedication and enthusiasm of our volunteers since 2004 and openly thank our past and present members for their voluntary contributions in making APDO a membership body to be proud of.

We would like to introduce our current stars of the show:

  • Kate Ibbotson

    APDO Board Members
  • Head of Social Media

    Kate's business A Tidy Mind allows her to combine several passions: simplifying life, home organisation and motivating people to change. She believes that decluttering and organising are vital for well-being and that the message should be spread far and wide! For this reason she is extremely excited to be involved in promoting APDO social media and managing our social media volunteer team.

    Globe logo www.atidymind.co.uk

  • Monica Puntarello

    APDO Board Members
  • Head of Campaigns

    Monica Puntarello is the founder and owner of ISortYouOut. She is a born organise and declutterer who has turned her natural skills into her profession.
    Following 10 years of working in the corporate world as business developer and account manager, Monica realised it was time to embrace what had always been her true passion: guiding and helping people to live a clutter free and organised existence. She truly believes that the secret to an inner peace is outer tidiness.
    From an early age, instead of playing with dolls and toys, Monica would prefer to spend her time pulling out all of her belongings in her room, or emptying her wardrobe, purely so she could restore order and put everything back in a new improved fashion. Not every child's idea of a good time!

    Globe logo www.isortyouout.com

  • Tilo Flache

    APDO Board Members
  • Youtube Manager

    Tilo manages APDO's YouTube channel, spreading the word about APDO and our industry via video. With his background of translation and office management, he has worked as a project manager and European software trainer in an international law firm in Brussels before starting up his Brighton-based organising and decluttering business in 2015.

    Globe logo www.cluttermeister.co.uk

  • Claire Birnie

    APDO Board Members
  • Instagram Manager

    Claire has been creating a buzz on Instagram since starting her decluttering business so we are delighted she is now sharing those skills and knowledge to develop APDO's Instagram profile and followers. #teamwork

    Globe logo www.instagram.com/thetidylifeproject/

  • Craig Hoareau

    APDO Board Members
  • LinkedIn Manager

    Craig started his business A Tidy Mind - South London in 2019 to follow his passions for organising, decluttering and life simplification. He previously worked as a customer support manager, EA, office manager in fashion and subsequently the travel and pet industries. His motivation for choosing to make this career change is that he can genuinely help people become happier and more content with their lives.

    He is excited to manage APDOs LinkedIn platform as part of the social media team and would love to spread the word about our organisation to professionals and businesses nationally and internationally.

    Globe logo www.atidymind.co.uk/south-london

  • Karen Eyre-White

    APDO Board Members
  • Twitter Manager

    Karen Eyre-White is the founder of Go Do, a time management business which helps busy, ambitious small business owners in London to get more done. Through hands-on organising help with their inbox, workspace and projects, and productivity coaching to put them back in control of their time, Go Do helps brilliant small business owners find a way of working that works for them.
    Karen manages APDO’s Twitter account and aims to use the platform to raise the profile of professional organising, APDO, and individual APDO members.

    Globe logo www.godoproductivity.co.uk/

  • Isabelle Lamy

    APDO Board Members
  • International Liaison & Surveys Manager

    Isabelle is our key contact for our overseas members as well as liaising with representatives of all the sister organisations under IFPOA (the International Federation of Professional Organizing Associations).
    She also is a whizz on surveys and questionnaires so helps us poll our members to monitor how the industry is changing

    Globe logo www.ideaforyourspace.com

  • Liz Aitken

    APDO Board Members
  • Newsletter Compilations

    When Liz admitted she loves working with words, we jumped at the chance to have her coordinate the APDO quarterly newsletter which is jam-packed with activities our members are up to and industry developments.

    Globe logo www.carefullysorted.com

  • Mel Carruthers

    APDO Board Members
  • Blog Manager

    Mel is the owner of More Organised, helping busy women and families to simplify their homes, lives and businesses. She started out her career as a museum curator, before moving to the Middle East for 12 years, leading business development and marketing teams for international law firms.

    More Organised began as a blog in 2015, but its popularity quickly convinced Mel to quit her career and move her family back to Scotland to open More Organised Ltd in 2017.

    An APDO member ever since, Mel now uses her marketing and blogging experience to help promote APDO, and loves to encourage and support APDO members to write their own content and share their expertise.

    Globe logo www.moreorganised.com

  • Laura Williams

    APDO Board Members
  • Online Marketing

    Laura launched her business, OrganisedWell, in 2018 to pursue her passion for helping people who feel overwhelmed to regain control and create calmer, more organised homes and lives. With a background in people management, coaching and leadership, she joins APDO as our key contact for website analytics.

    Globe logo www.organisedwell.co.uk

Back to Resource Hub
Registered in England & Wales VAT Number 277 8442 57