Marketing Team

Our marketing team work together to promote the work of APDO and our members to the public.

We wouldn’t be where we are today without the dedication and enthusiasm of our volunteers since 2004 and openly thank our past and present members for their voluntary contributions in making APDO a membership body to be proud of.

We would like to introduce our current stars of the show:

  • Tilo Flache

    APDO Board Members
  • Youtube Manager

    Tilo manages APDO's YouTube channel, spreading the word about APDO and our industry via video. With his background of translation and office management, he has worked as a project manager and European software trainer in an international law firm in Brussels before starting up his Brighton-based organising and decluttering business in 2015.

    Globe logo www.cluttermeister.co.uk

  • Karen Eyre-White

    APDO Board Members
  • Twitter Manager

    Karen Eyre-White is the founder of Go Do, a time management business which helps busy, ambitious small business owners in London to get more done. Through hands-on organising help with their inbox, workspace and projects, and productivity coaching to put them back in control of their time, Go Do helps brilliant small business owners find a way of working that works for them.
    Karen manages APDO’s Twitter account and aims to use the platform to raise the profile of professional organising, APDO, and individual APDO members.

    Globe logo www.godoproductivity.co.uk

  • Fallon Sweeney

    APDO Board Members
  • Instagram Manager

    Fallon is the founder and owner of Stylean Ltd. After spending over 15 years in the corporate world, searching for her dream job, Fallon realised she has now found it...her search for her dream job is over.

    Fallon loves nothing more than helping people live an organised way of life and creating beautiful looking spaces. She believes that having a decluttered space will create a decluttered mind and when this is achieved with clients Fallon knows she has done her job and is exactly where she is meant to be.

    Fallon manages APDO’s Instagram account and aims to use the platform to raise the profile of professional organising, APDO, individual APDO members and why decluttering our lives is so important. She is really excited to connect with our existing followers and gain new followers too.

    Globe logo www.stylean.co.uk

  • Ruth Garner

    APDO Board Members
  • Instagram Support

    Ruth launched her Sussex based business, Still September, with her friend and co-founder Jo in 2018. With a background in digital PR, social media management and copywriting, she's happy to now be pursuing a career that brings together two of her favourite things - interior styling and helping others find calm at home. She's never too far from her phone, and her love of Instagram continues to grow and grow so she's delighted to be assisting Fallon as Instagram deputy, spreading the news about professional organising and APDO far and wide.

    Globe logo www.stillseptember.com

  • Anna Comerford

    APDO Board Members
  • Facebook Support

    Anna has recently established Joy of Organised. She lives in Reading, Berkshire with her husband and three sons.

    Anna’s background is in finance and accounting however through her interest in minimalism and organising she found her true calling as a professional organiser.

    She believes that by simply removing excess belongings and simple storage solutions you can transform any space and improve quality of living.

    Globe logo www.joyoforganised.com

  • Liz Aitken

    APDO Board Members
  • Newsletter Compilations

    When Liz admitted she loves working with words, we jumped at the chance to have her coordinate the APDO quarterly newsletter which is jam-packed with activities our members are up to and industry developments.

    Globe logo www.carefullysorted.com

  • Mel Carruthers

    APDO Board Members
  • Head of External Communications

    Mel is the owner of More Organised, helping busy women and families to simplify their homes, lives and businesses. She started out her career as a museum curator, before moving to the Middle East for 12 years, leading business development and marketing teams for international law firms.

    More Organised began as a blog in 2015, but its popularity quickly convinced Mel to quit her career and move her family back to Scotland to open More Organised Ltd in 2017.

    An APDO member ever since, Mel now uses her marketing and blogging experience to help promote APDO, and loves to encourage and support APDO members to write their own content and share their expertise.

    Globe logo www.moreorganised.com

  • Lynda Wylie

    APDO Board Members
  • Blog Support

    Lynda has been decluttering and organising professionally since 2012 when she started Tidy Rooms.

    She has 10 years experience as a Charity Volunteer Manager and Community Fundraiser, as well as Corporate experience in Facilities Management and PA roles.

    Lynda has a degree in Information Management and is a logical thinker who loves to get alongside people to support them with their practical and emotional needs.

    She loves being part of the APDO community and enjoys staying connected through blogging and facilitating the local APDO network.

    Globe logo www.tidyrooms.co.uk

  • Moira Stone

    APDO Board Members
  • Blog Support

    Moira runs Uncluttered Wales – across North Wales and beyond. Her background is in writing (since forever) and research (for ages). Yes, she’s a natural for the blog.

    She says, “Uncluttered Wales is all about working together and support, so working with APDO colleagues across the country to promote our industry makes rugged good sense. And it’s a lot of fun.”

    Globe logo www.uncluttered.wales

  • Anne Welsh

    APDO Board Members
  • Blog Support

    Anne is an information professional, an expert in documentation and the author of the core textbook used internationally to train librarians, Practical Cataloguing (London: Facet; Chicago: Neal Schuman, 2012; new edition due 2021).
    She offers writing, consultancy and training through Beginning Cataloguing, and has worked on the books and papers of several writers and artists.
    This led her to discover professional organising and APDO, and from January 2021 she has opened her service more widely through Tidy Beginnings, which offers easy-to-access private librarianship, professional organising, decluttering and virtual organising.

    After a quarter century working with institutional collections, she is enjoying helping people with their home and studio libraries, and, increasingly, with objects other than books.

    Anne is using her experience in taxonomy design to assist Mel Carruthers with a review of the APDO blog’s structure, functionality and SEO.

    Globe logo www.beginningcataloguing.com/tidy-beginnings

  • Laura Williams

    APDO Board Members
  • Online Marketing

    Laura launched her business, OrganisedWell, in 2018 to pursue her passion for helping people who feel overwhelmed to regain control and create calmer, more organised homes and lives. With a background in people management, coaching and leadership, she joins APDO as our key contact for website analytics.

    Globe logo www.organisedwell.co.uk

  • Daxa Joshi

    APDO Board Members
  • Online Marketing

    Daxa launched ClutterGenie in 2018 after realising the true joy she felt in helping friends and family declutter and organise their homes.
    With a background in designing and developing online management systems in the corporate world, she has always had a love of finding solutions and systems to organise and make things easier and more efficient. She can now use these skills to help people create blissful home environments while helping APDO with her online web knowledge.

    Globe logo www.cluttergenie.co.uk

  • Leahna Maciocia

    APDO Board Members
  • Campaign Support

    Leahna is the founder of Save Your Space. She enjoys the challenge of organising possessions efficiently and helping people view their belongings in new ways.
    Through previous work as a doctor and then a textile designer, she learned about people, being organised, creativity and aesthetics. Being a Professional Organiser requires all of these skills.
    She has also experienced first hand that clutter affects day to day life; as a self-confessed craft squirrel, she still works hard to contain her stash! Her main goals are to help people find the right balance of ‘stuff’ for them in their homes, and to get (and stay) organised.
    Her wide range of interests, creativity and curiosity mean she’s constantly finding pieces of information to share, while generating new ideas and rallying people together to help APDO make its mark in the community.

    Globe logo www.saveyourspace.co.uk

  • Craig Hoareau

    APDO Board Members
  • Canva Creator

    Craig launched A Tidy Mind - London in 2019 to fulfil his passion for organising, decluttering and life simplification.
    He describes himself as a 'solutionist' and believes any problem can be solved with a calm, thoughtful and organised approach.

    He has previously worked in media, fashion, dating, travel and pet industries. He is an animal lover and co-founded a pet rescue in the Seychelles where he grew up.

    Craig studied Graphic Design & fine art and is happy to be using his creative skills to help APDO with our design needs.

    Globe logo www.atidymind.co.uk/franchisees/decluttering-south-london/

  • Bibi Rodley

    APDO Board Members
  • Reuse and Recycle Manager

    Bibi Rodley is co-founder and co-owner of Simply Organised Essex. After working in a variety of corporate roles and more recently for a wedding venue, her love of organising for work, family and friends established her foundation to set up Simply Organised Essex with her work partner Kate, during lockdown 2020, after they both did lots of their own personal decluttering.
    Bibi is always looking at new ways to reuse and recycle items and avoid too much going to landfill and promotes this on their website.

    Globe logo www.simplyorganisedessex.com

  • Lou Muratori

    APDO Board Members
  • Charities Support

    Lou is the owner of Be Clutter Free based in Lancashire. Having spent a number of years in Australia, Lou returned to the UK in 2019. After juggling teenagers, several house moves and overseas ventures, she found her natural talent for organisation in the corporate world was going to waste. Lou had the desire to transition her skills into a craft that would make a difference to people's lives. With 'Rehome, Reuse, Recycle' being top of mind with every client, Lou thoughtfully finds different ways to minimise environmental impact through the decluttering process. This includes helping clients donate their items to local and national charities and finding different uses for previously loved things.

    Globe logo www.beclutterfree.co.uk

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