Be a Marmite Magnet: How to attract and nurture clients who stick around!

2.15pm – 3.15pm, 12 March 2026 ‐ 1 hour

Keynote

One of the biggest challenges professional organisers face is finding a steady flow of clients without burning out from constant chasing. In this keynote, Heather Tingle will share how to position yourself so that clients naturally gravitate towards you, because they see you as the right fit for their needs. Drawing on her own journey of niching, standing out, and becoming the go-to expert in her field, Heather will guide APDO members through a practical framework to build trust, attract clients, and grow sustainable businesses.

Awareness

Understanding the client awareness process – from not knowing you exist to actively seeking your services.Using visibility strategies to show up consistently in the right places.

Magnetise

Standing out by niching and showing your unique perspective. Becoming known for something specific so clients self-select you. Storytelling and authenticity: why sharing your quirks and lived experience makes you memorable.

Nurture

How to build trust before a client ever books you. Creating simple, repeatable ways to nurture leads and keep them in your eco system Showing up with value so they feel supported, not sold to.

Sell

Turning warm leads into paying clients without pushiness. Offering the right package or service that matches their needs.

Takeaways for Delegates

• A clear framework (Awareness → Magnetise → Nurture → Sell) they can apply to their own businesses.
• Confidence in niching and standing out without fear of “losing clients.”
• Practical steps to build visibility and trust so clients come to them, rather than the other way around.
• Fresh ideas for making sales feel natural, supportive, and aligned.

Speakers

Heather Tingle

Untangled By Tingle

Find out more

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Heather Tingle

Untangled By Tingle

Heather Tingle has been a member of APDO since 2016. She has delivered Hoarding awareness training for a national charity, is the declutter expert for BBC Radio Sheffield, and her Declutter Planner was an Amazon Best Seller.

Heather is a proud Autistic and has ADD so knows firsthand the link between neurodiversity and clutter. A naturally messy person herself she thrives on creating systems that work for real families. When she isn’t working Heather can be found on the sofa drinking copious amounts of tea, or out walking in the Peak District with her daft cocker spaniel.

: www.untangledbytingle.com