18th February is Presidents Day – what better day than to have a catch up with our APDO President Katherine Blackler. Katherine runs her company SortMySpace Ltd in South East London, but has taken some time out today to share her story with us.
How did you get into your chosen career and why?
I left a fast-paced project manager role in the corporate world to work out “what makes my heart sing”. I had spent 15 years in the City organising people and processes but was experiencing a disconnect. Whenever I was plugged into the day job, I just couldn’t reflect easily.
In the past, I’d travelled between work contracts to gain perspective and inspiration. This time I decided to stay put in London and refurbish my small home instead. While I was sleeping on a friend’s sofa-bed to dodge the dust of the building work, I noticed an article on minimalism which my best friend had left out. The William Morris quote “Have nothing in your house that you do not know to be useful or believe to be beautiful” jumped out at me. It changed the way I created my new space and saw my possessions. And, unbeknown to me, it started to shape my new career path.
I then took a six-week road trip across the USA where I found myself helping out my host families: organising the trunk of a sleep-deprived mum’s car to have items for the ‘top-end’ of their kids in one box and items pertaining to the ‘bottom-end’ in another! I made suggestions for my cousins in Chicago on how to use their space differently to save the hassle of moving to a new house. I even found myself in IKEA with a tape measure within 24 hours of meeting one of my brother’s friends in LA!
At that point I’d never heard the concept of a professional organiser and declutterer, but it made me realise this was something I genuinely enjoyed and that it could be an expanding market in the UK in the near future. Amusingly, I initially googled the term “efficient living consultant” as I had no idea what I’d be called if I made the jump!
How did you become APDO’s President?
I first volunteered to be part of the APDO conference team as I have experience of running events from my corporate life. The Board felt I would be a good fit for a new role as Head of Partnerships and Campaigns helping to connect the Association with relevant businesses and charities whose focus or products overlap with the work our members do. I introduced the concept of Donate a Day during National Organising Week 2016 whereby our members get together to give their time and expertise to a charity for the day. It started with one event in London with six organisers and by 2018’s National Organising Week, we had almost 40 members supporting 12 charities across the UK. That’s one of my proudest APDO achievements – thus far!
I then introduced a second campaign week to APDO’s diary and we launched Spring Clearing Week in 2018 as a twist on the traditional spring cleaning idea. We are expecting Spring Clearing Week to grow year on year now in the same way as National Organising Week has.
In April 2017 I became APDO’s President-Elect, shadowing the then President Ingrid Jansen (Organise Your House). I stepped up in April 2018 for a two-year term as President. When I step off the board, I’ll become Past President for one year, on-hand for advice and support to the next President.
What do you hope to achieve during your Presidency?
I’d said in my manifesto that I want every household in the UK to know what a professional organiser and declutterer is before I step down! Nothing like an enormous goal to keep you focused (or permanently in post!). That’s not to say every household will also engage a professional organiser, but without knowing that our members and their services exist they won’t be able to even entertain the idea.
I’m convinced the concept is catching on. Anyone joining the industry now is getting an easier time finding clients and building their business than even a few years ago, even if it still feels slow to them! But we still have a long way to go until our services are as recognised and embraced as those of a window cleaner or a plumber.
I appreciate that you can now watch videos on YouTube on how to tile a bathroom (or indeed improve organisation in your wardrobe) but if you call in an expert it’ll be done in a fraction of the time, be tailored to your exact needs and it comes off your to-do list so you can do things you enjoy more!
What do you get from the President’s role?
Volunteering for APDO is undoubtedly a big commitment but it’s such an exciting time to be involved in this growing industry; I wouldn’t miss it for the world! We’re at a challenging transition point for the association as we position ourselves as THE go-to resource for professional organisers and the public. My board members, past and present, are a true inspiration. They are an enormous support as I learn and develop to be the best version of me that I can.
I see this role as supporting my personal goals of spreading the word further whether that’s speaking on stage, radio or TV (as well as continuing to work one-to-one with my clients). I feel our physical environment is so important to the way we operate and how we respond to the world and life’s curveballs. If I can help more people achieve some balance and joy that brings me huge satisfaction; it’s the ‘personal connection’ puzzle piece I was missing in my City days!
Why the sudden massive interest in decluttering and organising?
It’s been growing steadily for the past decade, but conversations have undoubtedly spiked with the Japanese decluttering expert Marie Kondo and her new show hitting Netflix this January. The fact that APDO has doubled our membership from 150 to over 300 members in the past 3 years demonstrates an increase in awareness as this as a career or business choice too.
With time being the most precious commodity of all, we’re all trying to find ways to gain time for friends, family and memorable experiences. One way to do that is to reduce what you need to curate, maintain, repair and replace in your home. Great initiatives like the Library of Things are expanding where you can borrow household appliances that you only use once or twice a year instead of buying and storing them yourself.
I feel that social media is helping spread awareness about our buying patterns and the impact on the environment, especially issues like single-use plastic or throwaway clothing, so consumer habits are shifting too. These environmental trends align with the work we’re doing decluttering and asking our clients to consciously consider what’s necessary or joyful for them whilst trying to stem future influxes of items into their space.
I’m excited to see how things unravel over the next few years for APDO and all its members.
If Katherine’s story has inspired you to consider a career as a professional organiser, you can find out more about joining APDO here.